The Woof Back is an SEO system that gets businesses named by Google and by AI assistants like ChatGPT, Perplexity and Gemini - and then proves which article brought the money in. It researches the questions your market asks, writes and publishes sourced answers on your own domain, checks every day whether the assistants recommend you, tracks search rankings weekly, and traces each enquiry back to the page that earned it.
The Woof Back is a content and search-visibility system for businesses that want to own the answers in their market — both in classic search results and inside AI assistants such as ChatGPT, Claude, Perplexity and Google's AI Overviews. Rather than a one-off writing service, it runs an end-to-end loop: it researches a topic against dated, attributable sources; drafts and structures the article to the standards answer engines reward; publishes it to the brand's own domain as crawlable, schema-rich HTML; then tracks rankings and AI recommendations over time and traces enquiries back to the page that earned them.
A defining rule of the system is that it never publishes a statistic without a named publisher and a date. That discipline is what makes the content citable by AI systems and trustworthy to readers. The Woof Back is based in Michigan, United States and works with businesses anywhere. Agencies can run the whole system white-label across many client brands, each with its own voice, domain and reporting.
To learn how to consume a brand's content programmatically, see the developer documentation.