Your next customer just asked ChatGPT who to call
Ask Google or an AI who to call and a handful of names come back. We make one of them yours.
Be one of the named.
187 seats remaining · applications reviewed weekly · figure updated with each deploy
The window
When your customer asks an AI assistant a question, they do not get a page of options to work through. They get one answer and a short list of names. That list is the entire market. Everyone else is not ranked lower - they are simply never mentioned.
An answer names a handful of businesses. Not ten, not a page of options. There is no second page to be on.
A business that gets named is read, linked and named again. The gap does not stay the size it starts at.
The engines re-check and re-decide constantly. Whoever is feeding them this quarter is writing the defaults.
You are not competing for a ranking any more.
You are competing for a slot in the answer.
The machine
Most teams run these as six tools and four people, and lose the thread between each pair. Here they are one system, so the source that justified a sentence in stage one is still attached to it when stage six attributes the deal.
Find what your customers actually ask.
We dig up the real questions people type before they spend money in your market. And every fact we ever publish carries where it came from and when - which is exactly why people and machines end up trusting it.
Answer it better than anyone else has.
Each piece answers the question straight away, in your voice, with the evidence attached. Structured the way Google and the AI assistants like to read - which is a technical way of saying it gets picked.
It goes live on your site. Done.
Not a draft sitting in your inbox waiting for you - finished pages, published on your own website, built so every search engine and AI assistant can read every word. You own all of it.
Climb the rankings, then hold the spot.
We watch your positions, your site health and anything going stale, and fix it before it costs you a customer. A ranking is rented space - we keep paying the rent so you keep the address.
Get recommended by the machines.
Every day we ask the AI assistants the questions your customers ask, and write down who got recommended. When it is not you, we know exactly who it was - and that becomes next week’s work.
Turn readers into paying customers.
Calls, forms and enquiries land in your inbox with a note saying which page earned them. So when you ask “what is this actually making me?”, the answer is a number, not a shrug.
The console
These two boards belong to a real client - a local business, names withheld, numbers untouched. The trades and towns will differ from yours. The situation will not: somewhere, a version of these boards already exists for your market, and you are either on it or you are not.
0
Visibility index
Your domain is not recommended on any tracked question yet - the board below shows who is.15 tracked questions · checked daily
| # | Domain | Question coverage | ||
|---|---|---|---|---|
| 1 | homes2moveyou.com | 87% (13) | 34% ▼4 | 4.5 |
| 2 | zillow.com | 60% (9) | 6% ▼13 | 12.8 |
| 3 | youtube.com | 47% (7) | 15% ▼3 | 6.0 |
| 4 | realtor.com | 47% (7) | 13% ▼5 | 6.9 |
| 5 | reddit.com | 40% (6) | 6% ▼7 | 10.5 |
| 6 | redfin.com | 33% (5) | 10% ▲4 | 6.6 |
| 7 | rocketmortgage.com | 20% (3) | 8% | 6.3 |
| 8 | facebook.com | 13% (2) | 4% ▼4 | 8.5 |
88
score
What’s the difference between mortgage pre-approval and pre-qualification?
High-demand buyer question; fundamental to the buying process; strong commercial intent.
78
score
What is a fractional CFO and how can it help my business?
Foundational question for service awareness; strong intent to educate prospects.
75
score
Startup idea validation using AI
Emerging demand; positions the brand’s differentiation directly.
75
score
Fractional CFO pricing for business growth stages
Real related-search demand; pricing intent converts.
75
score
Top fractional accounting firms: pros and cons
Comparison query a rival currently owns; direct citation opportunity.
On your first call we run both of these boards for your market, live, in front of you. You see who is taking your customers and what they are asking. You keep the answer either way - even if you never hire us.
Three figures follow. Each one is a count of rows in the production database rather than a claim about how well things are going.
139 answers
logged in six days
For one account in its first week: every question put to Gemini, Perplexity and Tavily, with what came back and when. On day one they were recommended exactly zero times, and we said so on day one.
19 domains
named, not implied
The share-of-voice board for that account lists nineteen competitors being recommended instead, with coverage and trend for each. That is the work queue, not a slide.
3 assistants
checked every day
Gemini, Perplexity and Tavily, on a daily cron, per tracked query, per brand - recorded whether the answer is flattering or not.
You will have noticed this page does not claim ten thousand customers.
The engine refuses to publish a statistic without a source, and we hold our own front door to the standard we sell. The single number on this page is the cohort counter.
Anyone can generate content now. The entire remaining game is being trusted enough to be named.
Swipe sideways to compare →
| Do it yourself | An agency retainer | An AI writing tool | The Woof Back | |
|---|---|---|---|---|
| What you actually get | A blog with three posts, the newest from March | A monthly PDF of things you should do | Text in a box you still have to place | A system on your domain that publishes and maintains itself |
| Where the facts come from | Whoever had ten minutes | The same top-ten listicle everyone copies | The model’s best guess, confidently worded | A named publisher and a date, or it does not ship |
| Getting named by AI | Not happening | “We’re looking into AI” | Untracked - you would never know either way | Checked daily, logged, and turned into the next work order |
| After it is published | Nothing | A screenshot of a traffic graph | Not the tool’s problem | Rankings, AI recommendations, speed and freshness watched continuously |
| Turning readers into money | A contact page and hope | Usually someone else’s job | Out of scope | Capture, scoring, routing and attribution to the article |
Partners
The system was multi-brand before it was anything else, because the first operator was an agency. Nothing about running thirty accounts is a bolt-on here.
We will not print a number we cannot stand behind for your situation, for the same reason we will not print a statistic without a source. What we can tell you is the shape of it, which is most of what you actually need to judge.
No discovery-call theatre and no six-week onboarding. This is the real sequence, including the part where we tell you it takes months.
Applications are read on Fridays. You get a yes, a no with the reason, or a question - never silence and never a drip sequence.
We run your site and your market through the system live and show you what comes back, including whichever competitors are currently holding the answers. You keep that either way.
Voice, author, domain and topics configured; the pipeline pointed at the questions your buyers actually ask. You approve the first drafts before anything is published.
Content ships on a schedule, and the tracking of rankings and AI recommendations begins the same week - so you can see the starting line rather than being told about it later.
Google and the assistants move slowly. Expect early ranking movement inside a quarter and AI recommendations to follow. Anyone promising faster is guessing.
The Woof Back started as an agency problem. We were running search and content for other people’s brands, watching the same work get lost between a writer, a spreadsheet, a rankings tool and a reporting deck, and losing the thread every time. So we built the pipeline we wanted, ran our own clients on it, and only then pointed it outward.
That is why the multi-brand and white-label parts are not bolted on: the first operator was an agency running accounts, and the software had to survive that before it was allowed to survive anything else.
We sell trust for a living, so it would be a poor look to be anonymous here. Founding accounts get names, faces and direct lines on day one - before anything is signed.
Based in Michigan, United States. Small on purpose, and staying that way for as long as the promise of a direct line means anything.
The cap is operational, not promotional. Every founding account gets direct access to the team building this, and that is a promise which stops being true somewhere north of a few hundred accounts. So we are stopping at 250.
187 seats remaining · applications reviewed weekly · figure updated with each deploy
It makes you the business people find when they are ready to spend. Your customers ask Google, and increasingly ask AI assistants like ChatGPT, who to call - and someone gets named. We publish the material that gets you named, keep it winning, and hand you the enquiries that come off it, each with a note on which page earned it. The industry calls the ingredients SEO, AEO and GEO; you can happily never say those words again. That is what you would be paying us for.
A writing tool hands you text and wishes you luck. This runs the whole job: it publishes to your website, refuses to print a number it cannot back up, checks every day how you rank and whether the AI assistants recommend you, and delivers the enquiries that result. The writing is one stage out of six.
Yes. The system is multi-brand from the ground up: separate voices, domains, teams and reporting per brand, under one console, with your own branding. Partner accounts also get the prospecting and audit tooling used to find and pitch new clients.
We are accepting 250 founding accounts. Founding accounts keep their rate for the life of the account, get direct access to the team building the product, and take priority in the partner programme. The cap is operational rather than promotional: direct access does not scale past a few hundred accounts.
That is the thing the system measures rather than the thing it promises. Tracking is built in specifically so the answer is evidence rather than a claim: you can see which questions get you recommended, which do not, and who holds the slot instead.
You own all of it. Everything publishes to your domain under your brand and your author bylines, so it is your property from the moment it goes live rather than something rented from us. If you leave, there is a one-click export that hands back every article, image and redirect as files you can host anywhere. We do not hold your content hostage, because a business that has to would be admitting the work is not worth staying for.
Realistically a couple of hours a month: approving the first drafts until you trust the voice, and telling us when something in the business changes. It publishes to your own domain, so there is no CMS migration to survive. Leads route to your inbox or your CRM, and analytics and Search Console connect if you want the fuller picture. If your site is somewhere awkward, say so in the application and we will tell you honestly whether it is a problem.
Months, not weeks, and anyone telling you otherwise is guessing. Content starts publishing in the second week and tracking begins immediately, so you can watch from the starting line. Ranking movement typically shows inside a quarter and AI recommendations follow that. The compounding is the point: the pages you publish now are what gets quoted next year.
187 founding seats are still open. The application is five questions and we reply either way.
