Scott Shinn

Scott Shinn is the founder of The Woof Back and an AI systems architect based in Rochester Hills, Michigan. He builds agentic-AI infrastructure and governance for production LLM systems, and works on how brands earn visibility and citations in AI answer engines. He writes on applied AI at The Asymmetric Advisor.

Credentials

• Get Your Brand Cited by AI Answer Engines

  Master AI citation strategy: topical authority, entity clarity, earned media, and content architecture to become the default source ChatGPT, Perplexity