Scott Shinn
Scott Shinn is the founder of The Woof Back and an AI systems architect based in Rochester Hills, Michigan. He builds agentic-AI infrastructure and governance for production LLM systems, and works on how brands earn visibility and citations in AI answer engines. He writes on applied AI at The Asymmetric Advisor.
- How to Get Cited in Google AI Overviews: 2026 Guide
Get cited in Google AI Overviews by optimizing answer placement, query fan-out subtopics, and entity trust. See the benchmarks.
- AEO Checklist 2026: Citation Strategy & Content Structure
Answer engine optimization checklist for 2026: restructure teams, track citations across AI platforms, implement schema markup, and measure AEO success
- Small Business Marketing Budgets 2026
2026 small business marketing budget benchmarks by revenue, channel allocation trends, and AI adoption rates.
- AI Search Adoption & Trust 2026: Stats
How consumers use AI search in 2026: adoption rates, trust levels, search behavior splits, and marketing's attribution crisis.
- AI Search Statistics 2026: Adoption & Traffic
AI adoption hits 52% among U.S. workers. Learn how AI Overviews, answer engines, and zero-click search are reshaping marketing ROI measurement and budget
- AEO vs GEO: When to Use Each in 2026
Learn the difference between answer engine optimization and generative engine optimization. Discover when to prioritize each and how to budget your team's
- AI Search Changing SEO: What Leaders Say
How Shopify, ZipRecruiter, and 21 marketing execs say AI search is reshaping SEO strategy, metrics, and budget allocation in 2025.
- AI Overviews Killing CTR: Recovery Strategy by Funnel Stage
AI Answer Engines cut organic CTR 34-61% depending on query type. Learn where your funnel bleeds most and how to rebuild traffic through GEO
- Structure Content for AI Citation: AEO Strategy
How to format, organize, and audit content so AI answer engines cite your brand. Citation audit workflow, header hierarchy, and positioning strategies.
- GEO vs AEO: Differences Explained
Learn how Generative Engine Optimization differs from Answer Engine Optimization and traditional SEO. Master entity authority and AI visibility strategies.
- AI Citation Audit: Track & Fix Brand Citations
Learn to audit AI citations across ChatGPT, Perplexity, and Google AI Overview. Measure share of voice, identify bias patterns, and fix citations
- AI Visibility Strategy for SaaS Companies
Build AI citation strategy into SaaS positioning. Integrate structured data, entity authority, and earned media to ensure ChatGPT, Perplexity, and Google
- AEO vs SEO in 2026: Which to Choose
SEO vs AEO: How answer engines reshape search visibility. When to invest in each, trade-offs, and a 2026 roadmap for budget allocation.
- Get Your Brand Cited by AI Answer Engines
How brands actually get cited by ChatGPT, Perplexity, and Google AI Overviews: the signals that correlate with citations, plus a repeatable audit.